Question - Mr. João, you have been working with pottery for a long time. How did this passion and interest come about?
Mr. João – The passion for pottery runs in the family. My great-grandfather founded the pottery, my grandfather also worked here, and in the meantime, it has been passed down from generation to generation until it reached me. When I started working on my own in 1997, a relative and I took over the workshop, which is still running today. Unfortunately, in 1998, he had an accident and is no longer with us. I was left alone in charge of the workshop, and I still am today.
Pottery is a unique art form and very famous in Portugal. In your opinion, what distinguishes it from other art forms? What makes it special?
You have to love pottery and have a lot of patience.
What does the production process of a ceramic pot involve?
The production process of a ceramic pot is no easy task. It involves preparing the clay, soaking it in water to soften it, and then placing it in the machine to mix and shape the clay. Then, the clay goes to another machine that has iron cylinders, which are used to crush the clay and break up the sand. In this machine, we remove all the air from the clay, making it elastic and allowing it to be moulded.
And the art of moulding clay is also very important. Is it currently difficult to find potters or to motivate young people to take an interest in this art?
Honestly, no one wants to do it.
Why?
It's a bit of a dirty job. We're always dirty at work (laughs). We always have our hands in water... which was more complicated in winter. Not now, but in the old days, the pavilions were open, and it was freezing cold on our hands. Our hands were cold all day long. Not today, the roofs are different, and it's easier to work. Even so, it's not easy to attract people. Young people want to go to school and get a degree in other areas, which is normal.
But do you feel that it's a business that's declining, or is it still going strong, especially in this region of Barcelos?
In terms of potters, yes, it's declining. In 20 years, there will be very few potters left. The potters that exist are more or less of my generation. Fifty-somethings, around that age. I don't know anyone young, in their twenties.
However, in terms of the market, there is at least a perception that the focus on ceramics is increasing. People want more ceramics in their homes. In other words, there is a difference here: it is one thing to get your hands dirty with the product, but another to like the final product. Do you also have this perception?
Yes.
And has there been more demand from the domestic market?
Not in the domestic market. In the past, a lot was produced here, different types of pots and jars. However, in the foreign market, there is indeed a significant demand.
Could it have to do with purchasing power?
Perhaps, but pots used to be more expensive. Today, there are pots that were more expensive in 1998. But currently, demand in the domestic market is, in fact, declining.
It's an interesting read...
In the past, I produced many jars. I made them for 1700 Portuguese escudos and sold as many as I had to sell. Now, they are a little more expensive, but they used to be made for 5 euros.